Analysis Report on China's Home Appliance Exports in 20
2025-06-10 17:16
China's Home Appliance Exports Achieve Comprehensive Growth in 2024
In 2024, China's home appliance exports witnessed robust growth, with the total export value reaching $100.102 billion, marking a year-on-year increase of 14.1%.
From a product structure perspective, refrigerators, air conditioners, televisions, and electric fans remained the mainstays of home appliance exports, accounting for over 40% of the total export value. The industry saw a cumulative export volume of 4.481 million units for the year, reflecting a 20.8% year-on-year growth. This surge underscores the continuing expansion of international market demand for Chinese-made home appliances.
TV Exports from China Account for Over 50% of Global Market
China Maintains Leading Position in Global TV Exports in 2024. In 2024, China's television exports continued to rank first among all home appliance categories, with a total export value of $15.9 billion, accounting for 16% of the overall home appliance export total. This figure represented a year-on-year growth of 13.7%, though it remained slightly below the 2021 peak.
Notably, China's TV export volume has been increasing annually since 2021, reaching over 110 million units in 2024. Among these, LCD TVs accounted for an overwhelming 99.3% of the total.
According to publicly available data, global TV sales in 2024 reached approximately 210 million units worldwide. This means that for every two TVs sold globally, one originated from China, underscoring the nation's dominant position in the global television market.
Exports of liquid crystal color TVs have experienced significant growth in terms of both value and volume across the majority of global markets. Notably, the North American market accounted for the highest proportion of purchases, contributing 26.7% of total procurement.
Emerging markets such as Poland and Brazil demonstrated particularly rapid growth, with foreign trade clients in these regions recording an increase in purchase volume of over 50% compared to previous periods.
Air Conditioner Exports Show Signs of Strong Recovery
After two consecutive years of negative growth, China's air conditioner exports witnessed a strong recovery in 2024, reaching 61.59 million units with a year-on-year increase of 28.3%. The export value amounted to $8.99 billion, up 21.1% from the previous year, significantly outpacing the average growth rate of the home appliance industry.
Data reveals that Mexico, Japan, Russia, and Brazil collectively accounted for nearly one-third of China's split air conditioner exports in 2024. Notably, the Mexican and Brazilian markets experienced particularly significant growth in foreign trade client demand, positioning Latin America as a key growth driver for China's air conditioner exports.
Technological innovation and energy efficiency upgrades have enhanced product added value while strengthening China's competitive edge in the global air conditioning market.
China's Electric Fan Exports Achieve Record High for Four Years in a Row
China's Electric Fan Exports Hit 610 Million Units in 2024, Surging 42.8% YoY; Export Value Reaches $6.9 Billion, Up 19.4%
In 2024, China's electric fan exports reached 610 million units, a staggering 42.8% year-on-year increase, while export value totaled $6.9 billion, reflecting a solid 19.4% growth. Remarkably, this marks the fourth consecutive year of positive growth, with a compound annual growth rate (CAGR) of 7.77% over the period.
Notably, the volume growth significantly outpaced value growth, with the average unit price declining by approximately 16% YoY. This trend suggests that Chinese manufacturers may be intensifying price competition to capture greater market share.
The United States continues to be the largest export market for China's electric fans, while procurement from high-demand regions like Mexico and Southeast Asian countries shows a steady upward trend. As an essential cooling product, Chinese electric fans are further penetrating the global market, thanks to their mature supply chains and diverse product offerings.
While China's home appliance exports delivered impressive performance in 2024, the announced US tariff hikes are expected to deliver a significant blow to most categories of Chinese appliance exports. This will directly weaken price competitiveness in the US market and compress profit margins for exporters. Companies overly reliant on the US market will face particularly severe challenges.
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