2024 ＂Soaring Against the Odds＂ Exchange Forum
2025-06-10 17:11
The "2024 · Soaring Against the Odds" Corporate Globalization Exchange Forum Successfully Held on the Afternoon of June 26th.
The exchange forum was co-hosted by the Bank of Communications Huangpu Branch, Yangpu District Technology Enterprises Association, and Shanghai Yuyue Network Technology, and successfully held at Tiansheng Science and Innovation Plaza.
The event aimed to establish an efficient communication platform, enabling in-depth exchanges and collaborative development discussions among foreign trade professionals and relevant stakeholders in attendance.
Corporate Internationalization: Navigating Opportunities Amidst Challenges
During the conference, Dr. Xiao Kangkang, an expert in international relations and economics, delivered a keynote speech analyzing in detail the current international economic landscape, as well as the opportunities and challenges that Chinese enterprises may encounter in their globalization endeavors.
Dr. Xiao Highlights Key Trends and Challenges in Chinese Enterprises' Global Expansion
Dr. Xiao Kangkang pointed out that Chinese enterprises' overseas expansion has entered a new, more rational phase. Key industries such as manufacturing, transportation, healthcare, and life sciences are increasingly focusing on developing markets in Southeast Asia, the Middle East, South America, and Africa.
However, geopolitical risks and increasingly stringent regulations remain the most significant challenges for Chinese companies going global. To succeed, enterprises must carefully evaluate factors such as the political stability of target markets, industrial infrastructure, socio-cultural environment, and their own competitive advantages in these regions.
Digital Marketing: A Synergistic Force for Global Expansion
Dr. Xiao also emphasized the complementary relationship between globalization and digital marketing. Just as the ancient Silk Road facilitated trade and cultural exchange between China and other nations—driving global progress and development—digital marketing has become an indispensable tool for enterprises navigating today's interconnected world.
In the era of big data, going global is not just a strategic choice but an essential step in achieving globalization. Digital marketing empowers companies to efficiently reach international audiences, build brand awareness, and drive sustainable growth in overseas markets.
At the conference, Mr. Li Yalei, CEO of Shanghai Yuyue Technology, shared his insights on digital marketing strategies for corporate globalization. He emphasized that in today’s evolving business landscape, overseas expansion requires comprehensive support from digital technologies. Moreover, digital transformation can unlock significant value in corporate operations.
As a high-tech enterprise specializing in foreign trade services for 12 years, Shanghai Yuyue Network Technology Co., Ltd. is committed to leveraging cutting-edge technologies—including big data, cloud computing, and AI intelligence—to help foreign trade companies efficiently uncover global business opportunities. The company leads clients into a new era of proactive development and intelligent marketing, empowering them to succeed in international markets.
Ms. Li, a Senior Trainer at Yuyue Technology with over a decade of experience in foreign trade services, delivered a profound presentation on leveraging big data for customer acquisition. She shared actionable insights on how different types of data can address various challenges faced by foreign trade companies in lead generation and effectively reach potential clients. Her session provided valuable strategies and recommendations for businesses aiming to enhance their customer acquisition efforts in the future.
Technological Finance Empowers the Development of New Quality Productive Forces
At the end of 2023, the Central Financial Work Conference introduced the concept of focusing on "Five Major Areas of Focus" for the first time, with technological finance being listed as the top priority.
Mr. Shen, President of the Bank of Communications Huangpu Branch, shared his insights on financing for corporate globalization. He emphasized that banks play a pivotal role in the internationalization process of enterprises, particularly in capital raising and risk management. President Shen also introduced a series of financial products and services launched by BoCom to support the development of new quality productive forces.
Conference Summary
The successful hosting of the "2024 · Soaring Against the Odds" Exchange Forum not only provided attendees with a valuable platform for exchange and learning but also offered fresh perspectives for companies’ future globalization strategies and created precious opportunities to broaden cooperation channels.
It is believed that through the joint efforts of all stakeholders, the globalization journey of Chinese enterprises will become increasingly broad and stable, while international trade will flourish and develop further.